Why is SEO important?
You’ve created a website because you want people to buy your product, subscribe to your service, or read your content. Whatever your goal, you want people to visit your website. If you own a donut shop in Amsterdam, for example, you want your website to be number 1 when people Google: “donuts Amsterdam”. Because the chances of people clicking on your website are much higher when it’s the top result!
But how do you make this happen? One word: Search Engine Optimization! SEO is a great way to get people to your website for free. Which is especially useful if you’re a small business owner who doesn’t have a lot of money to spend on advertising.
What determines how high you rank?
How high each result ranks is determined by Google’s algorithm. And although parts of Google’s algorithm remain secret, years of experience in SEO have given us insight into the most important ranking factors. These ranking factors can be divided into two categories:
