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How We Select Our E-commerce SEO Clients: Our Partnership Criteria

Published: April 19, 2025
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E-commerce Performance Metrics
+63%
Organic Traffic
2.4%
Conversion Rate
22%
Profit Margin
6-Month Traffic Growth
Meets Conversion Criteria (>1.5%)
Meets Profit Criteria (>15%)

At Autommerce, we believe that the most successful client relationships are built on a foundation of mutual fit and alignment. Our AI-powered SEO solutions deliver exceptional results, but they work best for specific types of e-commerce businesses. This careful selection process ensures we can deliver maximum value and ROI to each client we work with.

Why Client Selection Matters

Not every e-commerce business is at the right stage to benefit from our advanced AI-driven SEO strategies. By being selective about the clients we partner with, we can:

  • Deliver more impactful results
  • Focus our specialized expertise where it creates the most value
  • Build long-term partnerships rather than short-term transactions
  • Ensure our resources are dedicated to businesses we can truly help

Our Client Selection Criteria

We evaluate potential partnerships based on several key criteria that indicate whether an e-commerce business is positioned to achieve significant growth through our AI SEO solutions:

1. Revenue Scale and Readiness

Minimum Annual Turnover: $500,000+ from e-commerce operations

Why this matters: This threshold indicates a business with established market presence and the financial foundation to support and benefit from strategic SEO investments. Our solutions are designed to scale businesses that already have proven product-market fit.

2. Growth Potential

Non-Brand Organic Traffic Opportunity: We conduct a preliminary SEO analysis to evaluate the potential for significant non-brand organic traffic growth.

Why this matters: This assessment helps us understand if there’s substantial untapped search potential that our AI solutions can capture. Some markets have limited organic search volume, making them less suitable for our approach.

3. Market Positioning

Inbound Marketing Alignment: We evaluate whether the client’s category and market positioning work well with inbound strategies.

Why this matters: Not all products or services naturally align with how people search online. We look for businesses whose offerings match the way consumers discover solutions through search.

6 Months
12 Months
100k
75k
50k
25k
0
Jan
Feb
Mar
Apr
May
Jun
Current Traffic
Growth Potential
260%
Projected Growth
65k+
New Visitors
$47k
Revenue Impact

4. Conversion Fundamentals

Minimum Requirements:

  • Conversion rate of at least 1.5%
  • Profit margin above 15%

Why this matters: These metrics indicate that the business has a functioning conversion pipeline. Our SEO brings qualified traffic, but the site needs to effectively convert that traffic into customers.

5. Average Order Value (AOV)

Minimum AOV Requirement: $50, with classification into tiers:

  • Tier 1: $50-100
  • Tier 2: $101-200
  • Tier 3: $200+

Why this matters: Higher AOV makes the economics of our performance-based model more viable for both the client and Autommerce. It ensures the investment in advanced SEO generates a strong return.

6. Data Foundation

Required Data:

  • Google Search Console active for at least 6 months
  • Access to complete analytics data

Why this matters: Our AI solutions thrive on data. Without sufficient historical data, we can’t accurately analyze patterns, identify opportunities, or measure progress.

7. Business Infrastructure

E-commerce Platform Maturity: Focus on medium to large e-commerce websites with established infrastructure.

Why this matters: Our solutions work best for businesses with the technical foundation and resources to implement our recommendations and handle increased traffic and sales.

8. AI Strategy Alignment

Suitability for AI-Driven SEO: The client’s business model should be well-suited to scaling through AI-driven SEO strategies.

Why this matters: Our proprietary AI solutions are designed to exponentially grow traffic and revenue, but they work better for certain business models and industries than others.

Our Evaluation Process

For each potential client, we follow a structured evaluation process:

  1. Initial Assessment: We begin with a preliminary review of your website and available data.
  2. Criteria Evaluation: We systematically evaluate your business against each of our partnership criteria.
  3. Documentation: We document our findings in a detailed evaluation form.
  4. Decision and Recommendation: Based on our analysis, we determine whether a partnership would be mutually beneficial.
Client Evaluation Process
1
Initial Assessment
Preliminary review of website and available data
2
Criteria Evaluation
Systematic evaluation against partnership criteria
3
Documentation
Findings documented in detailed evaluation form
4
Decision & Recommendation
Determine if partnership would be mutually beneficial
Qualified
Not Qualified
Data Collection
Analysis
Documentation
Decision

 What If You Don’t Meet All Criteria?

If your business doesn’t currently meet all our partnership criteria, don’t be discouraged. We’re happy to:

  • Provide recommendations on how to prepare your business for a future partnership
  • Suggest alternative strategies that might be more suitable for your current stage
  • Revisit the evaluation when your business reaches the appropriate scale

Why This Approach Benefits Our Clients

Our selective partnership approach isn’t about being exclusive—it’s about being effective. By only taking on clients where we know we can deliver exceptional results, we:

  • Maintain our industry-leading success rates
  • Provide more focused attention to each client
  • Design more customized strategies
  • Deliver higher ROI

Ready to Find Out If We’re a Match?

If you believe your e-commerce business meets our partnership criteria and you’re interested in exploring how our AI-powered SEO solutions could transform your organic traffic and revenue, we’d love to hear from you.

Contact us for a partnership evaluation


We believe the best agency-client relationships aren’t just about services provided—they’re about strategic alignment and mutual success. Our careful selection process ensures we only embark on partnerships where we can deliver truly transformative results.

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