Product Feed Optimization Checklist for Google Shopping

This comprehensive checklist provides a structured framework for optimizing product feeds specifically for Google Shopping. It methodically covers all critical aspects, starting with Feed Structure and Formatting to ensure compatibility and validation. The guide details optimization for all Required Attributes (like titles, descriptions, GTINs, pricing, availability) and strategies for enhancing the feed with valuable Optional Attributes (color, size, custom labels, promotions). Key sections focus on Image Optimization, maintaining Pricing and Availability Accuracy, proper Product Categorization, and reliable Feed Delivery and Scheduling. It also stresses Policy Compliance and concludes with vital Performance Monitoring techniques. Following this checklist helps advertisers ensure their product data meets Google’s specifications and is fully optimized to maximize performance in Google Shopping campaigns.