SEM Campaign Launch Checklist – Autommerce

This SEM Campaign Launch Checklist provides a systematic guide for e-commerce businesses preparing to launch Search Engine Marketing campaigns. It covers all essential phases, starting with Campaign Planning (objectives, budget, audience, competitive analysis) and defining a logical Account Structure (campaign types, segmentation, ad groups). The checklist details thorough Keyword Research, effective Ad Creation (headlines, copy, extensions, testing), and crucial Landing Page Preparation (message match, optimization, speed). It ensures proper Tracking Setup (conversion, analytics, UTMs) and strategic Bidding Strategy selection and configuration. Finally, it outlines a rigorous Launch Verification process, including QA, tracking validation, and budget confirmation, to ensure a smooth and effective campaign start.