GOOGLE ADS PRICING: HOW MUCH DO GOOGLE ADS COST? [+FREE CALCULATOR]

Wondering how much you’ll pay for PPC ads? Our Google Ads pricing ranges from $500 to $10,000+/month
depending on ad spend, service tier, and business size. Use our calculator to get a personalized PPC cost estimate instantly

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Google Ads Benchmarks

Autommerce Model

Google Ads Campaign Types

Ready to Partner!

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Google Ads Benchmarks

Autommerce Model

Google Ads Campaign Types

Ready to Partner!

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Key Takeaways

Autommerce offers three specialized e-commerce Google Ads packages starting at $1,500/month ad spend
E-commerce Google Ads management fees range from 20-25% of monthly ad spend
One-time setup fees range from $600 to $1,500 depending on package complexity
E-commerce-specific strategies include Shopping campaigns, product feed optimization, and dynamic remarketing
All packages include e-commerce conversion tracking and ROAS reporting

How much do e-commerce Google Ads services cost?

So, how much do Google Ads management services cost specifically for e-commerce businesses? We surveyed 1,200 online store owners to find out how much they spend on professional Google Ads management for their e-commerce sites. Keep reading to discover their answers!

How much do e-commerce Google Ads services cost in 2025?

E-commerce Google Ads management services cost anywhere from $375 to $5,000+ monthly, plus ad spend. Get a quick summary of the costs for professional e-commerce Google Ads management, including setup fees and specialized e-commerce services, in the table below. Keep reading to learn about different e-commerce campaign types, product feed optimization, and why professional management is crucial for online stores!

E-commerce PPC Costs Overview

How much do e-commerce businesses spend on PPC ads per month?

23% of businesses pay

$5,001 – $10,000

How much do e-commerce businesses pay agencies for PPC management per month?

21% of businesses pay

$1,001 – $3,000

How much do e-commerce businesses pay freelancers for PPC management per month?

26% of businesses pay

$1,001 – $3,000

Average CPC (cost per click)

$0.45 – $1.60

is the average e-commerce CPC for:

37% of businesses on Google Shopping Network
24% of businesses on Google Search Network
20% of businesses on Microsoft Advertising

Average CPM (cost per 1,000 impressions)

$2.50 – $5.00

is the average e-commerce CPM for:

25% of businesses on Google Display Network
31% of businesses on Social Media Platforms
20% of businesses on Other Programmatic Display

Why e-commerce businesses need specialized Google Ads management

E-commerce Google Ads campaigns have unique requirements that differ from standard service-based businesses:

Product feed optimization requires specialized expertise
Shopping campaigns need regular maintenance and updating
Dynamic remarketing requires proper product tagging and audience segmentation
E-commerce conversion tracking must account for multiple touchpoints
ROAS (Return on Ad Spend) tracking is more complex than simple lead generation

For most e-commerce businesses, specialized management delivers 30-50% better performance than generalist agencies or self-management.

Data roundup: E-commerce Google Ads benchmarks

17% In-house Source: Autommerce

67% Agency Source: Autommerce

14% Freelancer Source: Autommerce

E-commerce Google Ads: Key Success Factors

What makes e-commerce Google Ads campaigns successful?

Effective e-commerce Google Ads management combines several specialized tactics, including product feed optimization, shopping campaign structure, search campaign support, and strategic remarketing. Professional management ensures all these elements work together to maximize your return on ad spend.

Explore the key performance metrics and typical campaign allocations for e-commerce Google Ads campaigns across different industries:

E-commerce Industry	Average CPC	Average ROAS	Conversion Rate	Optimal Campaign Mix
Fashion/Apparel	$0.45 – $1.20	4.2x – 6.5x	1.5% – 3.0%	60% Shopping, 30% Search, 10% Display
Home Goods	$0.65 – $1.40	3.8x – 5.5x	1.2% – 2.8%	50% Shopping, 40% Search, 10% Display
Electronics	$0.75 – $1.60	3.2x – 4.8x	1.0% – 2.2%	55% Shopping, 35% Search, 10% Display
Beauty/Cosmetics	$0.55 – $1.30	4.5x – 7.0x	1.8% – 3.5%	65% Shopping, 25% Search, 10% Display
Others (Jewelry, Specialty, etc.)	$0.60 – $1.50	3.5x – 5.0x	1.1% – 2.5%	55% Shopping, 35% Search, 10% Display

Autommerce Ecommerce SEM Pricing Model

Essentials

25% of Ad Spend

Setup: $600 - $800

Ideal for emerging stores
($1.5k - $2k / mo Ad Spend)

Key Features

Product Feed Setup
Google Shopping Campaigns
Basic Remarketing
Monthly ROAS Reporting

Advanced

20% of Ad Spend

Setup: $800 - $1,000

Ideal for established stores
($2k - $4k / mo Ad Spend)

Key Features

Advanced Feed Optimization
Multi-Tiered Shopping Structure
Enhanced Remarketing
A/B Testing (Titles/Images)
Detailed Reporting

Elite

20% of Ad Spend

Setup: $1,000 - $1,500

Ideal for large retailers
($4k+ / mo Ad Spend)

Key Features

Premium Feed Management
Sophisticated Remarketing (LTV)
Comprehensive A/B Testing
Custom Dashboards
Dedicated Specialist

Autommerce E-commerce Essentials Package: 25% of Ad Spend

At Autommerce, our E-commerce Essentials Package is specifically designed for small or emerging online stores:

Ideal for e-commerce businesses spending $1,500-$2,000/month on Google Ads
One-time setup/optimization fee: $600-$800
Monthly management fee: 25% of ad spend
Management of up to 3 ad groups
Product feed setup and optimization
Google Shopping campaign creation
Product-focused search ad creation
Basic dynamic remarketing setup
E-commerce conversion tracking implementation
Monthly ROAS and performance reporting

Autommerce E-commerce Advanced Package: 20% of Ad Spend

Our Advanced Package is tailored for established online stores looking to scale their performance:

Designed for e-commerce businesses spending $2,001-$4,000/month on Google Ads
One-time setup/optimization fee: $800-$1,000
Monthly management fee: 20% of ad spend
Management of up to 8 ad groups
Advanced product feed optimization
Multi-tiered Google Shopping campaign structure
Search campaign support for top-selling products
Enhanced dynamic remarketing with audience segmentation
A/B testing of product titles and images
Comprehensive e-commerce analytics integration
Detailed monthly performance and ROAS reporting

Autommerce E-commerce Elite Package: 20% of Ad Spend

Our Elite Package provides enterprise-level management for large online retailers:

Tailored for e-commerce businesses spending $4,001+/month on Google Ads
One-time setup/optimization fee: $1,000-$1,500
Monthly management fee: 20% of ad spend
Management of up to 15 ad groups
Premium product feed optimization and management
Advanced Shopping campaign structure with custom labels
Strategic search campaigns for category and brand terms
Sophisticated remarketing with customer lifetime value targeting
Comprehensive A/B testing program
Custom e-commerce dashboard and reporting
Quarterly strategy reviews and competitive analysis
Dedicated e-commerce Google Ads specialist

E-commerce Google Ads Campaign Types

Our e-commerce Google Ads management includes specialized campaign types designed specifically for online stores:

Shopping Campaigns:

Product feed optimization and maintenance
Strategic bidding based on product margins and performance
Custom labels for seasonal and promotional items
Regular negative keyword refinement

Search Campaigns:

Product and category keyword targeting
Brand protection campaigns
Competitor targeting strategies
Dynamic search ads for product coverage

Remarketing Campaigns:

Dynamic product remarketing
Cart abandonment recovery
Past purchaser re-engagement
Lookalike audience expansion

E-commerce-Specific Optimizations

Our e-commerce Google Ads management includes specialized optimizations that general agencies often miss:

Product feed enhancements to improve visibility
Profit margin-based bidding strategies
Inventory-aware campaign management
Seasonal trend anticipation and planning
Cross-sell and upsell campaign structures
Mobile shopping experience optimization

Conclusion: Maximizing Your E-commerce Google Ads ROI

While cost is an important consideration when selecting a Google Ads management partner for your e-commerce business, it’s crucial to work with specialists who understand the unique challenges of online retail advertising. At Autommerce, we exclusively focus on e-commerce businesses, giving us specialized expertise that general digital marketing agencies cannot match.

Our transparent pricing model ensures you know exactly what you’re paying for, with management fees directly tied to your ad spend. This creates alignment between our success and yours – we only succeed when your e-commerce campaigns drive real revenue growth.

Ready to boost your online store’s performance with professionally managed e-commerce Google Ads campaigns? Contact us today for a customized strategy tailored to your product catalog and business goals.

FAQs About E-commerce SEM

Do you require a minimum contract period?

Yes, we require a 3-month initial commitment for our e-commerce Google Ads management services. This allows sufficient time to properly optimize your campaigns and demonstrate meaningful results. After the initial period, services continue on a month-to-month basis.

How do you optimize product feeds for Google Shopping?

We enhance your product feeds by optimizing titles, descriptions, and images according to Google’s best practices and consumer search behavior. We also implement custom labels to create strategic campaign structures, optimize bidding based on product performance, and ensure all product data is accurate and complete.

How long does it take to see results from e-commerce Google Ads?

Most of our e-commerce clients begin seeing improvements in campaign performance within the first 2-4 weeks. However, optimal results typically emerge after 2-3 months as we gather data, refine campaigns, and implement advanced optimization techniques specific to your product catalog.

How often will I receive reports on my campaigns?

All clients receive detailed monthly reports on campaign performance. Our Advanced and Elite packages include more frequent reporting options, including weekly performance summaries and access to live dashboards for real-time monitoring.

What is included in your e-commerce Google Ads management service?

Our e-commerce Google Ads management includes product feed optimization, campaign setup and management, keyword research, ongoing optimization, competitive analysis, and detailed performance reporting. We handle all aspects of your Google Ads campaigns to maximize your store’s visibility and ROAS.

What’s the difference between your packages beyond the price?

Our packages differ in the depth of optimization, number of ad groups managed, reporting detail, and strategic oversight. Higher-tier packages include more advanced campaign structures, more frequent optimizations, more detailed reporting, and strategic planning from more senior team members.